By Roger Fingas Saturday, January 13, 2018, 05:38 pm PT (08:38 pm ET)
Apple on Saturday released a pair of video ads for the iPad Pro, concentrating on some of the possibilities brought with September’s iOS 11.
The first, “Augment Reality,” shows an actress using an ARKit-enhanced app to drop furniture into a public park. In the second, “Take notes,” the same actress sits in a tree, using an Apple Pencil and iOS 11’s drag-and-drop features.
Both spots are only 15 seconds long, and use the song “Go” by Louis the Child.
The iPad often takes a backseat to the iPhone in advertising, but Apple has been intensifying its efforts to cast the iPad Pro as a legitimate replacement for a laptop. iOS 11 in particular introduced several Mac-like features, some others being a new dock and a dedicated Files app.
http://appleshackrepair.com/wp-content/uploads/2018/01/24371-31854-ipadpro105-bugs-xl.jpg419800AppleShackRepairhttp://appleshackrepair.com/wp-content/uploads/2016/09/Apple-Shack-Repair-Shop-Logo-Roscoe-Janesville-WI.pngAppleShackRepair2018-01-13 19:38:372018-01-13 19:38:37Apple's new iPad Pro ads tout augmented reality & mobile notetaking
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